Let’s Face it!

We information marketers research and publish information to sale. We are not writers. And for non-writers like us writing itself is an ‘unnatural’ act, something we do not do ‘naturally’.

Yet, writing is a skill we have to learn to earn our living on the Net.

Whether you are writing for your newsletter, blog post and articles to show your expertise, or creating short reports and ebooks or ad copy to sell your information product, it’s not possible to avoid writing, even though you hire ghostwriters to do bulk of your writing.

Your best bet to succeed in this game of information publishing and marketing is to learn how to write.

And it is not that hard when you learn to use certain writing formulas. A writing formula provides a structure to your writing that you don’t have to agonize over while writing.

Today I am going to share with you a writing formula you can use to write amazing articles that pulls your target audience to read what you have to share.

An Easy Writing Formula

Paragraph 1: Your lead. It can be factual, humorous, startling. Whatever will get someone’s attention. Articles work better if they have a lead, but if you are out of ideas, go to…

Paragraph 2: State the problem. Describe it. You can’t assume the reader will agree that it is a problem. Maybe they aren’t aware of it, don’t think it is that important, or don’t understand it. Therefore you have to…

Paragraph 3: Sell the problem. Document that it exists, because the reader may be skeptical and won’t necessarily take your word for it. How have you become aware of the problem? Be specific with examples: things you’ve seen, read, or heard about.

Paragraph 4: Why is the problem significant? Assume the reader will be skeptical. They already have a lot of other problems. Why should they put your issue toward the top of their priority list? In general, they’ll do it because it is either very serious (i.e., there is a good chance it will kill if neglected) or because it is a nagging problem that is easy to fix and it will be easier to make it go away than confront it or live with it. Now comes the hard part…

Paragraph 5: Why does the problem exist? You have to understand the causes of a problem before you can help solve it. So tell them about it. People are already too busy. Getting even busier is not much of an option.

Paragraph 6: Offer a realistic solution. Something that isn’t too hard, something they haven’t heard a hundred times. This is where you sell your service or product as a solution that solves the problem easily.

That’s it!

For more ideas on how to construct paragraph easily to write articles on any topic read the post “Steal this Power Writing Formula”

Good writing is a skill that comes from effort and practice. By using a writing formula non writers like you and me can overcome the ‘unnatural’ act and write in a readable, attractive and efficient style.

So print this formula and start practicing.

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