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Jim worked hard for his business.
Really hard.All day he toiled to sell special cupcakes. They were really special cupcakes with fruits and chocolate chips inside each. But he only sold so many. He was fighting a losing battle just to sell them all. At the end of the day, they weren’t fresh anymore and people didn’t want stale cakes. Then one day Jim doubled his profit.All he did is changed what he said and sold twice.“How much are those cupcakes?” his customers would ask. “$3 for two,” he’d say. And they’d buy two instead of one. Simple, huh? It’s the power of bundling. |
We experience it all the time. But how many times we do it for our business?
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